Frequently Asked Questions FAQ
- How much do video services cost?
Well, There is no short answer. We don't just make fancy videos with no purpose. Every video we create is customized to achieve a specific goal or purpose and will require unique production value elements. Instead of just rattling off an arbitrary price. We need to learn about your business first. What is the video for? Who is it for? What is the goal of the video?
If you're on a very tight budget a production company may not best for you and going with a videographer may the cheaper alternative. You get what you pay for. There is usually minimal market research and goal based planning. After they give you your video you're left to figure out the rest on your own. We are in the business of creating goal driven marketing videos that provide a return on investment.
- How do I get started?
- How long will it take to produce my video?
- Can you edit the footage have into this video?
- Do you have a refund policy?
How long should my online video be?
Some video placement requires a predetermined length. Like commercials and platforms including Tik Tok. When creating a video on sites like YouTube they can be a lot longer but it’s important to keep your audience in mind. Most videos on the web shouldn’t be longer than a few minutes. This is a general rule and we’d be happy to discuss your current need.
- Why choose Aqua City Digital for my project?
Aqua City Digital is the best choice for your video production project because we tailor our services to your businesses specific goals and budget. And we offer the best quality and value and service for your budget. We also take pride in providing world class customer service with every client. We don't just take your money and send you a flashy video with no pre-planned goal or purpose. We build working relationships with our clients to understand their problems and goals and then we strategize a marketing plan to accomplish those goals. Your Success is our success.
Does posting my video content on Social Media really help me increase my sales?
Absolutely, distributing video content across Facebook and Youtube can certainly create more engagement, drive more traffic and result in increased sales. In fact, 64% of prospects make a purchase after watching a marketing video on Facebook or Youtube. Video content will continue to be a critical element of successful digital marketing strategies for the foreseeable future. The question isn’t whether to use video in your marketing strategy, it’s HOW. You have only so much time and so much budget, and a serious need to illustrate ROI. So how do we know which channels are worth our attention?
The fact is, YouTube is the second biggest search engine, next to Google. Yet, don’t make the mistake of valuing one over the other, because Facebook’s packing heat with fancy numbers like 4 billion video views too.
Facebook is a social platform where videos aren’t easily searchable but is a great place to share top-of-funnel video content. The video content here should be fairly short, attention-grabbing enough to prevent scrolling and able to be enjoyed even without sound.
YouTube, on the other hand, is meant for an audience who wants to watch long-form content which engages them further along the buyer’s journey. Common YouTube channels can include video assets like webinars and product demos. This content is perfect for enticing viewers to travel to your website and move even further through the sales funnel. And don’t forget Instagram! They’re a video powerhouse as well.
To drive sales, you need to use all of these channels to meet your needs and reach your audience. However, they all have their own rules and practices that must be followed if you want to create actionable video content. The great news is that these channels can be hyper-targeted to reach your audience with precision. Let us know how we can help.
How can marketing videos help me increase my sales?
Video search exceeded text search years ago. Quality digital video content is the MOST effective digital marketing tactic right now to help drive sales and conversions.
Here are just a few stats:
· Video on a landing page increases conversion rates by 80%
· 90% of users say video is helpful in the decision process
· 40% Of Consumers Visited A Brand’s Site After Seeing Its Sponsored Video
· The average user spends 88% more time on a website with video.
Digital video is proven to pack your business with the SEO punch it needs to get seen by your prospects. Since Google’s acquisition of YouTube, websites with embedded video are 53 times more likely to appear first in Google
Adding video content to your page has been shown to increase on-site consumer engagement from 57 seconds to a whopping six whole minutes! The importance of this cannot be overstated because we all know that the longer you engage a customer, the more likely you will be able to reel them in.
With all these factors in mind, it’s no wonder video is primarily responsible for higher conversion rates. In the next few years, video traffic will be responsible for almost 75% of all web traffic.
What this means for you and your business is that if you don’t hop into the video realm soon, you will fall out of the loop and, ultimately, get left behind.
Why is video important for my business?
The modern day consumer has a shorter attention span than your average gold fish. The smartphone has ushered in a new age of hyper-connected and overstimulated living. Your prospects are struggling to focus when you need their attention most.
Your business might offer some really innovative services, but if your services or products aren’t being conveyed through relevant mediums than nobody will even know they exist.
You might have a brilliant new product, but if you’re struggling to convey its brilliance within the first 8 seconds of a video (the average duration of your consumers’ attention span) then that brilliant new product of yours might as well not exist at all. Because no product or service, no matter how brilliant, can speak for itself.
In a world that is constantly distracting your audience’s attention, video helps you carve out a space in their overstimulated heads. Using video content is adapting yourself to the world, engaging in a dialogue with them via their native tongue. Once you create a space for discussion, there is infinite potential to foster deep relationships with your prospects, set yourself apart from the other competitors vying for their attention and build trust. This establishes the foundation to generate leads, increase sales and conversions. Because the more fluent you become in their digital-speak, the more you maximize your ROI. This is why video marketing packs a lot of heat when it comes to SEO.
We create video content that increases search and organic web traffic, boosts your site’s rankings and creates more customer engagement.